With technology becoming such a central element of our lives, it’s no wonder that people are always on the lookout for creative ways to use it to their advantage. As it happens though, there are actually quite a few creative ways in which companies can use existing technologies to promote their business to potential customers. If you’re interested in developing a unique way of promoting your company, then this guide is for you.

Custom Stickers

Regardless of whether you’re running a traditional mid-sized business, or you’re a part of a band that’s looking to build up a fanbase, stickers are a great way of spreading your brand and keeping people visually engaged. Perhaps most importantly, it’s become easier than ever to create custom stickers and decals. In fact, companies like Custom Sticker Makers routinely offer custom printed vinyl sticker services to small businesses and startups, ensuring that they’re able to easily get their message out there.

Social Media

Although it feels like every company has a Facebook or Twitter page nowadays, that doesn’t necessarily mean that everyone knows what they’re doing with it. Navigating the intricacies of social media can be a bit tricky, but the potential payoffs are substantial. If you can engage with your customers on a digital channel, then you can help link your brand to a community’s identity and organically build loyalty. Perhaps most importantly, it’s not too difficult to build a trusted brand online. As long as you treat your customers with respect and engage with them in a non-confrontational manner, they’ll typically give you the investment that you need.

Digital Advertising

By creating a newsletter for your organization, you can stay in contact with former customers and keep them up to date on your company’s most recent services and products. If newsletters aren’t really of interest to you, then there’s always other digital marketing opportunities, such as blogs or online videos. The most important thing with online advertising is to develop it in a way that suits your business, both on a financial and creative level.

Although these ideas won’t necessarily transform your company’s brand presence overnight, they can at least give you a solid foundation for you to pursue your own ideas. Whether you’re interested in developing a blog for your company, or simply want to improve your social marketing game, these tips should help you take your business to the next level.