One of the most important tools of SEO is the appropriate use of keywords in any website design. SEO specialists conduct keyword research to find the trending keywords. They suggest the use of these keywords in the text. Content writers are given a list of keywords to frame content around these keywords. Once the website is live and the visitor puts in the keyword phrase, the search engines look for websites that have or are close to these keywords. The websites are then ranked as per the availability and usage of the have or are close to these keywords. The websites are then ranked as per the availability and usage of the keywords.
You must trust only a reputed and experienced company like Verz Design to create a website design that has all the features and optimization for top search engine rankings.