The data on the internet continues to grow at an unprecedented rate. With the increase in the number of internet users it becomes all the more necessary for the companies today to establish new standards of data protection and comply with the rules.
It is important to safeguard the users from compromised data, loss of data and corruption. In response to this the EU GDPR has come with stricter compliance rules to lever the performance of the businesses in data protection.
Increased data protection
In the new rules stated by the EU GDPR it is stated that in addition with the data collected and secured as private data the businesses need to bring details of IP addresses, health details, bank details, finances etc of the customer under the gamut of private data. And this data needs to be protected with no breach. There is also need for protecting sensitive information like crime registry, biometric etc.
Compliance and documentation requirements
In an attempt to ensure complete data protection, the businesses are required to document the process of storing data, controlling data, usage of technology, transferring data etc of all internal and external processing of these data. And although the business may hire a third party to ensure the compliance to these terms the responsibility and capacity remains with the business alone.
Businesses need to be ready with their documentation and audit report at all times for compliance check!
Customer consent is important!
GDPR compliance has now set a consent approach to make the businesses use the collected data responsibly! The businesses now need to take consent from the customers and actively let them decide on what their information is used for.
The customers are free to deny consent. There is added need to notify the customers on each use derived from their data. This also includes providing the customers/internet users with the right to change or delete their data from the business’s system anytime.
Businesses cannot automate the data protection and profiling system and call it authentic. There must be customer consent!
Need for continuous compliance
Businesses need to set their security standards and comply with the rules laid down in a manner where the risk of data loss is minimized. The consent of the customers is of utmost importance. And the businesses need to document the process of data protection and compliance for any time check on the compliance.
With stricter rules to adhered to data protection the GDPR indeed looks like a promising regulation for ensuring safe use of user data on the internet!