Year: 2019

The general objectives of the web and social media marketing software platform and services are Public relation, brand visibility and brand awareness - spread news and information regarding your business, brand or products to some broad(er) audience who will probably share it to their personal systems. Brand consistency during your online web and social networking presence. Build significant relationships - web and media marketing enables you to accessible and approachable to some broad audience. Other companies and people may have the chance to get at "know" you. Build customer loyalty - give customers grounds to have interaction along with you…

As a business owner, you probably have a hands-on approach to management, partly because you are keen on cutting costs and retaining control. However, in the digital age, you cannot move away from technology and solutions that make business easy. That’s exactly where something like digital transformation comes in the picture. While there is no single definition for it, digital transformation can be described as the process of using digital means, software solutions, and technologies to improve business function and processes. In this post, we are discussing further on the basics of digital transformation. Does digital transformation matter for my…

Cable TV advertising is one of commonest ways of streaming the ads among audiences. In the presence of several television channels in today’s world, the same advertisements displayed on different channels can be watched many times by the people even after switching the TV channel from one to other. In digital era, TV advertising can be regarded as the traditional one,but the relevance of cable television in household and offices still cannot be disregarded and the ads streamed reach large number of people. The user-base of television is large and people from all age groups can be targeted through advertisements…

With the market and technology expansion, the practices of software testing also take a modern shift.  One such approach is the codeless test automation platform that replaces the techniques of traditional test automation and assures to take the test automation to further level assuring the software quality is not compromised or is in lesser cost. The software testing roles in these years have gained high prominence. In fact, companies adhere to assurance program of mature quality such that it is very crucial to deliver quality and better products. Software testing was a simple exercise till the last decade and it…