21
Oct
The issue of duplicate data is a problem for the CRM community whether it is leads, contacts or accounts. The duplicates can enter into the system through a variety of ways. Here are some ways through which duplicates enter into the Salesforce system: Integration in Internal system Mistakes in on boarding Importing data Through lead generation sites Common mistakes of humans When the problem becomes prolific then Salesforce deduplication of bundled up data becomes more time consuming and maddening. Users may create new duplicates and also the systems integrated may be doing the same but all will be autonomously and…